Search Engine Ranking: the Important Ones
Published: Administrator
Lots of people argue if Page Rank is important in search engine results. One thing is clear: it *does* have some effect on page's position within the results. Therefore it's crucial tu do anything to raise the PR as much as possible.
In SEOmoz.org, there is an article named "Search Engine Ranking Factors".
The author says:
This article contains a large list of the factors that can influence a web document's rank at the major search engines (Yahoo!, MSN, Google & AskJeeves) for a particular term or phrase. Although it is impossible to say for certain which of these items affects which search engine or how important the factors are individually, I've created an estimated ranking importance scale< …>
As you can guess, it's something like a small research. The author asked 13 people for their opinion what factors are important to search engine page rank.
There are 4 categories in which people checked the most important factors for high rankings:
- In-document (on-page) factors that affect ranking
- Factors that affect the link value
- Factors towards hosting, technical and URL
- Factors of detrimental ranking
From these categories, the respondents agreed upon 10 most important things that have a great impact on the ranking:
- Title tag
- Links anchor text
- Keyword within the text of the document
- Document accessibility
- Internal linking
- Site primary subject matter
- External linking
- Link popularity
- Global site link popularity
- Keyword stuffing
Although this is not a 100% guaranteed information, as the survey was made questioning not too many people, our experience shows the data does make sense. After all, you never lose anything to try improving your site in all ways.
"Per aspera ad astra".